“to be honest, if you want to sell an £800 device, you better have Apple’s name on it. otherwise, it’s going to be difficult to sell. people aren’t going to spend £800 on an Acer when generally an Acer costs £300 to £400”
Eszter Morvay, technology analyst on pc giants (think acer and dell) intention to focus more on high-end = expensive pc’s to attract buyers. this is the strategy that apple applies on its product. for me, i couldn’t agree more. if i have a bit more money to buy a gadget, i would buy a high end one, and it would be an Apple. definitely.